New Zealand apples vie to reclaim lost market share

The New Zealand apple industry is faced with the challenge of regaining lost market share, since the global competition has caught up with the once unique quality of New Zealand apples, according to a recently released industry report.

In its latest Global Focus report on the New Zealand Apple Industry, leading agribusiness financier, Rabobank says that the New Zealand apple industry was once the envy of the world, due to its quality and varietals, but now the rest of the world has caught up and New Zealand must now revisit its strategy if it is to regain what was once.

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